Control the time of growing market demand point
After entering the growth market, the enterprises should determine the needs of consumers in which a point from the need to demand turning here while there are many problems must be considered. Enterprises should consider the following issues: 1.Differences of different products in the same point in time to meet demand No matter what time should consider this product is consumer durables, fast moving consumer goods; different types of product demand point and the point in time is different. Fast moving consumer goods consumer purchase frequency, consumer durables consumer purchase frequency is relatively slow. The main difference between the two products in the market in their growth market, the fast moving consumer goods in the demand must be repetitive demand of the consumers, and consumer durables is a demand for the number of consumers (penetration). The more the number of consumer durables consumer (the larger the area of penetration) and the larger the area of population needs is a horizontal demand, FMCG vertical demand. The transverse demand is the to to to let more people to to achieve the a one-off to meet the; The longitudinal demand is is to let the repeatability to meet the of a person, that is to say the first transverse after longitudinal. To meet the horizontal demand for consumer durables do not need a very long time, but for a consumer, he repeated the time consumption will be relatively long. Consumer durables does not require the same person within a short period of time, repetitive consumption, is not required to have a strong loyalty; fast moving consumer goods on the contrary. Therefore, in the growing market to pay attention to the different nature of these two products. 2.How to trigger the fast moving consumer goods consumer strategy For fast moving consumer goods, the first horizontal expansion of the scale of the vertical trigger frequency. In other words, the goal of the marketing strategy is the first consumer how much and how fast the frequency of the second consumer. This is a fast moving consumer goods in the growth stage needs to grasp the way in terms of strategy, we must grasp the consumers first, second, third consumer; grasp time and again, each time the consumer demand is not the same . Not the same, can not be said in the first meet him at the same time asked him to produce the frequency of consumption, not be one up on him to produce the frequency of consumption. In fact, an up to let him try, then let him try again, then repeat, repeat to a certain frequency, it is necessary to increase the amount of single. These are strategies designed to do in accordance with the time point of the changes in consumer demand; can not be done backwards, do anti-this product is not easy foothold in the market. 3.how to raise consumer durable goods consumption strategies For consumer durables, speaking for the first time than try to rely on someone else's reputation and cognitive choice to consider. So, do consumer durables thing to remember: "Consumers will always be new." It is not for one man to repeat, but let the second person to buy, then buy the formation of reputation. Therefore, in the growing market of consumer durables with a service brand of people to generate word of mouth, we call it the image of the concept of service quality. Therefore, consumer durables and fast moving consumer goods are two different demand.